Digital Marketing Minute Week of December 4Every week we share trends and articles on digital marketing.
8 Digital Marketing Trends Set to Expire by 2018
Jasz Joseph | Hub Spot
When it comes to marketing tactics, unfortunately there is no "Best if Used By" dates. But that doesn't mean what worked last year -- or even last week -- will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates.
How to Tell if Your Facebook Campaign Was Actually Worth It
Bethany Cartwright | Hub Spot
With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences.
But if you’re ready to start putting budget behind your Facebook advertising strategy, it’s important to fully understand how your ads efforts affect your business’ bottom line. Otherwise, how else do you justify your ad spend?
How to Understand Facebook Insights for Social Video
Nick Carney | Hub Spot
Facebook's metrics panel that tells you anything and everything you'd want to know about how your videos are performing on the platform. In this post, I'll take you through why you should be creating videos for Facebook (if you aren't already), what the different metrics mean in Facebook Insights, and which five metrics are the most important to measure.
Take Charge of Your Advertising!