Digital Marketing Minute Week of February 19

Trends and articles on digital marketing. Posted on Monday, February 19 in Making Your Marketing Work.

Hacking Social Media

Social Media Insights from a Global Software Company

Catherine Heath | Canva

Kayako is a global technology company that sells customer service software to help teams be more productive and build customer loyalty. Their brand is friendly and accessible, and their marketing strategy is aimed at support professionals and startup founders. Adam Rogers, Content Marketing Manager at Kayako, tells us how the company uses social media to promote their well-known software brand.

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Audience Building Through TrustHow to Build a Loyal Customer Base Using Social Media

Amy Taylor-Kabbaz | Canva

Imagine stepping into the shoes of one of the most recognizable leaders in self-help, and convincing her millions of fans that the future is in safe hands? That’s what Global Hay House CEO Reid Tracy has done. And in the process, he’s learnt a lot about connecting - and building - an audience online.

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Secrets for Building a Creative BrandSecrets for Building a Creative Brand

Catherine Heath | Canva

Wonderbly have built an audience of over 1.7 million people on Facebook and sold 3 million books worldwide. They did it all from scratch with virtually no connections in the publishing industry. We discuss, with co-founder Asi Sharabi, how their team developed the idea for their first book, how they’ve scaled, and what they’ve learned on their journey to becoming a household name. 

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