Digital Marketing Minute Week of February 26

Trends and articles on digital marketing. Posted on Monday, February 26 in Making Your Marketing Work.

SEARCH ENGINE OPTIMIZATION

What to Watch For in 2018: Mobile SEO Predictions

Cindy Krum | Search Engien Land

Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.

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Digital Ad Buyers Say Google Search, Facebook Deliver the Best ROI

Rahul Chadha | eMarketer

Where do US ad buyers go for the best return on investment (ROI)? To Google and Facebook, naturally.

A December 2017 survey of US senior ad buyers by financial services firm Cowen and Company showed Google search was held in the highest esteem when it came to ROI. Nearly half of respondents named the platform as offering the highest ROI. Facebook ranked second, named by 30% of those polled.

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DIGITAL ADVERTISING

3 Ways To Revitalize Your Digital Marketing Program

Elizabeth Laird | Search Engine Land

One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy.  With a lot of real-time data and the ability to accurately attribute success back to effort, it is instant gratification at its finest.

But often after continued success, marketers face the dreaded performance plateau.  Here are three go-to strategies to try when you find you are stuck with wheels spinning in neutral.

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