Digital Marketing Minute Week of November 20

Advertiser Media Group's weekly insights and articles on digital marketing. Posted on Monday, November 20 in Making Your Marketing Work.

A Rant About Newspaper Advertising DeclinesNEWSPAPER ADVERTISING

A Rant About Newspaper Advertising Declines

Gary Meo | INMA Media Research Blog

Why do advertisers continue to leave print when there is so much evidence to prove that print advertising works?

We all know printed newspapers provide mass reach. Nearly 46% of U.S. adults read a daily or Sunday newspaper in print every week — that’s more than 114 million adults. We also know printed newspaper readers are affluent. More than 37% have annual household incomes of US$75,000 or more.

And we know print is still the preferred platform for many adults who access newspaper content. Among the U.S. adult audience that consumes newspaper content across platforms (print, e-edition, Web site, and mobile), the percentage that accesses that content exclusively in print is 46%.

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Millennials Seem to be Key to Meal-Kit Subscription SuccessONLINE RETAIL

Millennials Seem to be Key to Meal-Kit Subscription Success

Monica Melton | eMarketer Retail

Meal kits face an uphill fight to reach a broad audience, but millennials are considerably more interested in prepared food services—and are likely to be key to their long-term success.

According to a July 2017 study conducted by Fluent LLC, an advertising technology company, 16% of US internet users subscribe to a meal-kit delivery service. But millennials were found to be considerably more likely to subscribe than non-millennials.

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BLOGGING

Be the Best Answer: 5 Steps to Grow Influence for Your BrandBe the Best Answer: 5 Steps to Grow Influence for Your Brand

Lee Odden | Top Rank Marketing Blog

Be the Best Answer is an expression my team and I have used many times in client strategy planning, training, presentationswebinarsblogging, and in my book Optimize about the intersection of search with owned, earned, paid and shared media.

Being present in a relevant, credible and useful way on all the channels where buyers are looking is a powerful (but often difficult to execute) way to provide the kinds of customer experiences that greatly differentiate one brand from another.

So how can your company take advantage of growing brand influence by working with industry influencers?  Here are 5 guidelines for building brand influence you can follow.

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