Digital Marketing Minute Week of October 30

Every week we share trends and articles on digital marketing. Posted on Monday, October 30 in Making Your Marketing Work.

SEO vs. PPC: What’s the Difference?SEO vs. PPC: What’s the Difference?

Stephanie Heitman | ReachLocal

Have you ever wondered about the difference between SEO and PPC and whether or not you actually need them both? Search engine optimization, or SEO, and pay per click, or PPC, are two common digital marketing strategies. While they both help your business show on search engines, there are a number of differences between the two.

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The 4 Best Places to Market Your Business Online

The 4 Best Places to Market Your Business Online

Blake Jackson | ReachLocal

As online marketing becomes increasingly popular, there are more and more opportunities and places to market your business. As you find where your target audience is, you will figure out which niche platforms you should be advertising on, but what are the major platforms you should be on no matter what?

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How Do You Know Your SEO is Delivering Results?

How Do You Know Your SEO is Delivering Results?

Stephanie Heitman | ReachLocal

SEO, or search engine optimization, is necessary to get people to your website organically from the search engine results pages, or SERPs. A good SEO strategy doesn’t necessarily mean first page rankings or how you’re performing in a keyword report because that doesn’t take into account the many benefits SEO has for your website and for your business. So, how can you truly see whether or not your SEO is delivering results?

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