Extend Your Mobile Reach—without an AppWe all know the ubiquitous slogan coined by Apple: There’s an App for that. But does their need to be?
In an increasingly mobile society, it may seem that apps are the key to understanding and cultivating mobile consumer touch points. Businesses have certainly dedicated resources to developing and marketing branded apps in the hopes of doing just that.
According to Forrester Research, consumers use, on average, 24 apps a month. That must mean that consumers have the appetite for more, right? Could you be missing out on sales by not having your own branded app? Not necessarily.
Forrester Research also reports that people spend more than 80% of their time on just five apps. Five. Can you guess what company makes the top five? That’s right: Facebook.
Facebook is THE app.
Why build your own app when there’s Facebook? They’ve got deep pockets, and they’ve done all of the heavy lifting for you.
Think about it. This is the most popular social network out there. It’s a part of your consumer’s daily life, and it has a permanent spot on their mobile device. Facebook has a large (and growing) established audience. And the company continues to increase the depth and functionality of its business pages, making the app a more efficient opportunity to grow your business.
Here are three enhancements to Facebook’s business pages that you can benefit from immediately.
Making you easier to find.
Expanded industry and sub-category identifiers optimize your organic search results.
In the past, Facebook offered a limited set of sub-category terms making it difficult for businesses to be found. For example, previously a fine arts dealer was identified as an Arts and Entertainment business. With expanded sub-category terms, that same business now identifies as Art Gallery, Museum, and Educational Research. By narrowing down categories, businesses can increase their visibility, giving them a better chance of getting qualified leads.
Extending your reach.
Facebook recently introduced the ability to place, manage, and track ad campaigns on Instagram through your Facebook account. Instagram closely follows Facebook in popularity, making this pairing a natural extension. Not only will this expand your reach opportunities, but with Facebook’s targeting and analytics tools, you will gain valuable audience insight on Instagram users, too.
Keeping you connected.
An enhanced mobile experience brings the desktop to their mobile phones.
Though mobile usage increased at an accelerated rate, the desktop experience remained preferred. Until now. Facebook has made changes to the mobile experience, now providing the same functionality as desktop. Greater connectivity and real-time interactions allow you to move your customer from a transactional one to a brand loyalist.
Socialize with us.
In this always-on and ever-evolving space, putting a sound social strategy to work can be confusing and time consuming. We can help. Let’s talk about a customized solution for your business’ needs. Call us at 334.261.1553 or send us an email.