Four Tips To Maximize Your Valentine’s Day Campaign

Valentine's Day spending was projected to reach $18.2 billion in 2017. Get the most out of your marketing dollars with these helpful tips! Posted on Monday, January 29 in Making Your Marketing Work.

The National Retail Federation predicted that Valentine’s Day consumer spending would reach $18.2 billion in 2017, with over half (54%) of American consumers participating in the holiday. Ranked the fourth largest consumer spending holiday of the year, Valentine’s Day can provide local retailers a healthy jump-start in sales early on in the year.  

Four Ways to Maximize Your Valentine’s Day Campaign 

Solidify Your Plans in December
We recommend planning your campaign at least three months out. This provides ample time to review past year campaign results, identify meaningful trends, develop a solid content strategy, secure desired availability and negotiate the best rates. When it comes to your launch date, the second to the last week in January is ideal to kick things off. According to our partner, MediaMath, conversions start to build at the end of January and are at their height around February 11th – 13th.

Tap into Shoppers' Sweet Spots
Did you know that 92% of consumers are willing to spend $10 more on Valentine’s Day? Check out the top three reasons that influence increased spending, featured in this chart from the National Retail Federation: 

Leverage Generational Trends
According to the NRF, nearly a quarter of Valentine’s Day consumers plan to give the gift of experience. The driving force behind this trend? Millennials between the ages of 18-34. Forty-five percent of adults between the ages of 18-24 and forty percent of adults between the ages of 25-34 are seeking out experiential gift ideas. Fancy gourmet dinners at home, concert tickets, spa getaways – anything experience-driven is really up for grabs. 

Pairings That Work 
Our partner, MediaMath, analyzed almost 100 of their clients’ previous Valentine’s Day campaigns and found that users who see video ads before display are 20% more likely to convert than those who were served display alone. Not only that, smartphone site visitors started to surpass desktop site visitors on 2/11. 

 

As we enter the last weeks of January, there's still time to enhance your campaign strategy as we move into February. StarMedia has the tools, insights, resources and expertise to help your business maximize your campaign potential. Contact us today, and let's get started!

 

Sources: 2017 NRF Valentine's Day Spending Survey conducted by Prosper Insights & Analytics; MediaMath, Infographic: Boosting Sales for Valentine's Day 2017

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