Periscope: Your brand, your audience, your broadcast

Using Periscope to engage your audience and build your brand. Posted on Wednesday, December 2 in Building Your Brand.

Periscope may seem like the new kid on the social media block, but with its ties to Twitter, it’s a platform that’s not to be ignored. When it emerged on the scene in early 2015, Periscope’s fun, interactive broadcasting capabilities were well received by users and viewers alike. And the new app gave users an instant audience because it tapped their Twitter followers and appeared in feeds.

Upwards of 10 million people have joined Periscope since its launch! (i)

Where social media goes, marketers are quick to follow. In no time, business and industry leaders started finding ways to use Periscope to grow their businesses and their brands.

Give consumers a good look.

Social media for business is all about connecting with customers and defining your brand, and Periscope gives you another way to do that. Here are just a few ways to fold it into your social media mix.

  • Engage a younger audience. surveyed 47,743 internet users and found that 32% of 16 – 24 year olds and 49% of 25 – 34 year olds have used Periscope in the past month. (ii)
  • Showcase your culture and showoff your personality. You can satisfy people’s curiosity and engage with them at the same time. Broadcast how an order is filled, take a tour of the operation, chat with the CEO, or give a behind-the-scenes look during a meeting.
  • Have fun. Give viewers a sneak peak of a product right before it launches publicly, a new menu item that’s never been served before, or a big announcement that hasn’t hit the news yet.

Make sure you’re camera-ready.

As with anything, there’s a certain finesse to using Periscope for business. Here’s a few tips to get you ready for your close-up.

  • Build your Twitter following first. Though you can now have one without the other, Twitter is still far more popular. So, it’s a good idea to leverage your current followers and grow your base.
  • Practice, practice, practice. Keep those early stumbles where they belong—on your camera roll. Periscope broadcasts are live, so make sure you’re a seasoned pro before you start.
  • Make sure it’s broadcast worthy. Periscope viewers are fickle. If you’re not giving them a reason to watch, they’ll make a nasty comment, leave, or make a nasty comment and then leave.
  • Be prepared. This app is interactive, and engaged audiences question and comment throughout. So, be prepared to answer challenging questions and even block users if their comments are off topic or a little too salty.

We can make you look your best.

When it comes to looking good online, we’ve got you covered. Advertiser Media Group offers products and services to build, maintain, and grow a digital presence, however big or small it may be. We’d love to talk more – contact us online or by calling 334.261.1553.


i “Threat & Opportunity: Meerkat and Periscope for B2B”

ii “Periscope by the Numbers: Stats, Demographics & Fun Facts”

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