Trending Now: Weight Loss CentersConnecting with Content
Committing to bariatric surgery is no small decision. From risk factors to recovery times, many potential patients need information before they can commit to taking such a big step on their weight-loss journey.
You can empower consumers and provide valuable service with content.
Educate Potential Patients
Everyone wants to look and feel better, but not everyone seeking weight-loss procedures know as much as you do about the substantial health benefits. Turn your practice or clinic into a resource. Make your website information-rich. Infusing your site with valuable content will not only provide potential patients with enticing guidance, but it will also give your website an SEO boost, ensuring your business appears high in the organic search results.
It’s not all about touting benefits; you should also address questions and concerns. Use your experiences with your past and present patients as your source. Create FAQs, write blogs dispelling common misconceptions, offer guides and questionnaires to help your audience make an informed decision.
Don’t be afraid to balance out rational and emotional messages, as major decisions such as weight loss surgery are complicated with high degrees of emotional baggage. And it’s not all about the content you make readily available on your site. You can also incorporate downloadable content (e.g. whitepapers, eBooks, infographics) to capture leads.
Host Seminars and Classes
Think bigger than website content and printed materials—those can be used to bring potential patients into your office or clinic to learn even more about the benefits of the products and services you offer. Bring your expertise to life with classes and seminars designed to enlighten and excite your audience about how weight loss can change their lives. But be sure to be authentic and honest, too.
A recent case study showed how one weight loss clinic used content to drive attendance to its informational classes. With the help of a promotional campaign, classes were filled to capacity and 60% of attendees scheduled procedures with an average ticket price of $15,000. 
Offer Post-op Support
According to a ResearchGate survey, bariatric surgery patients are interested in postoperative programs designed to stop or reverse regain.  Offering content and tools can both attract new patients and ensure customer satisfaction. These resources can also be used to promote and encourage participation in paid postoperative services and support.
We Can Help
Developing content and providing resources is just half the battle. To drive traffic to your website—and ultimately your office or clinic—you need a marketing strategy. We’ve got the insights, tactics, and expertise to get your content in front of the right audience. Contact us today.
1. “Weight Loss Clinic: Ramping Up New Patient Acquisition;” USA TODAY NETWORK; July 2017
2. "A Survey of Bariatric Surgery Patients' Interest in Postoperative Interventions;" ResearchGate; June 2015