Knowledge Center

Reaching The Right Audience

Is it Smart Marketing or Price Discrimination?

December 6, 2017
Mobile technology and big data allow businesses individualize consumer pricing. Economists applaud first-degree price discrimination but consumers are suspicious of it. Who's right?

Trending Now: Liquor Stores

September 28, 2016
Attracting Millennial Shoppers

Top 5 Fundamental Principles for Marketing, Regardless of Your Target

February 26, 2016
Regardless of which generation your business targets with its marketing, there are five fundamental principles you need to adhere to in order to make a meaningful and sustainable connection with them.

Don’t sleep on the Silents

February 16, 2016
Understanding the Silent Generation can help you attract more of these customers.

Marketing to Millennials

February 11, 2016
Gain the interest of this large, diverse and influential group

Marketing Across Generations

February 3, 2016
One message (or media) does not fit all generations. Learn how the generations think, behave, and spend.

Which comes first, variety or frequency?

January 27, 2016
Gone are the days when one ad made phones ring off the hook. But it’s not all about the media mix—you need to balance platform with frequency.

Resolve to Balance Your Media Diet

January 6, 2016
Optimal portions deliver the most conversions

Digital Marketing Minute

September 1, 2015
Every week we share trends and articles on digital marketing.

Chasing the Dynamic Consumer

June 11, 2014
Consumer behavior is changing before your eyes and you can’t afford to ignore it.

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