Digital Presence: Savvy Mobile Holiday Shoppers

Is your Business Mobile ready this Holiday Season? Posted on Tuesday, September 29 in Increasing Sales.

Now is the time to engage with the savvy mobile shopper!

The holidays are just a few months away. Consumers are already thinking about how they’ll check off everything on their lists and mobile shopping will play a big part in their plans.  Does your business have a mobile strategy in place? 

Don’t think a mobile strategy is important?  Here are a couple of facts to consider:

Because mobile traffic is up.

Mobile traffic made up 45% of all online traffic last year. Just five years ago, mobile advertising was an unproven means of revenue, but now, mobile shopping has shifted into a new realm of customer interaction and instant gratification.

So, dial up the deals.

One of the biggest shopping days last year? Thanksgiving Day.  Smartphone revenue on Thanksgiving was approximately $12.8 million. On Black Friday, it was $18.1 million. Why? Consumers want great deals and mobile has made it easier to lock them in from anywhere. 

And don't forget to build a rapport.

In order to be successful, businesses of all sizes need to have a better understanding of their savvy mobile consumers – their interests, their intentions, their desires and most importantly how they make their holiday purchases. 

It is important to remember that a mobile strategy is not all about promotions and offers. Mobile campaigns offer a unique opportunity to build a direct relationship with your best customers. They can be used to offer consumers something they can’t get anywhere else like exclusive deals, sneak peeks of Black Friday specials. 

As always, we're here to help!

Let us help you build a strong mobile presence for your business this holiday season.  We can analyze your business objectives and partner with you to develop a customized solution that fits your needs. Contact us online or by calling 334.261.1553 so we can start the conversation.

**eMarketer

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